Practice

ZHANG Rui specializes in legal affairs related to trademarks and domain names, with over 17 years of extensive experience in the trademark legal services. He has served as a trademark legal consultant for numerous Fortune 500 companies both domestically and internationally, including BMW, Armani, Ferrari, Sony and MCM. His expertise includes trademark strategic management, rights confirmation, and rights protection. He has been awarded the Gold Medal Trademark Agent by the China Trademark Association. His trademark cases have won multiple accolades, including Top 10 Intellectual Property Cases by the China Lawyers Association, Excellent Cases by the China Trademark Association, Typical Cases by the Beijing Intellectual Property Court, and Top 10 Trademark Litigation Cases by the Beijing Trademark Association. 

ZHANG Rui is the author of “Trademark Practice Guide”, a best-seller among trademark books in China and he brings vast experience and valuable insight on the emerging trend of Al-based solutions in trademark management and services worldwide.

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Practice Experience

2014-Now    Founding Partner/Head of IP team, TISIZE & PARTNER

2013-2014   Trademark Director, Yili Resources Group

2012-2013   Trademark Lawyer, Junhe Law Firm

2007-2012    International Trademark Team Leader, Unitalen Attorneys at Law

2006-2007    Planning Editor, Wolters Kluwer Group Contact Information

2003-2004    Editor, Law Press China

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Education Background

2004-2006   LLM in Commercial Law, Cardiff University, UK

2001-2003   Bachelor of Arts, Tsinghua University

1997-2001   Bachelor of Law, Southwest University of Political Science and Law

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Social Title

Mentor of Intellectual Property Law at China University of Political Science and Law

Executive Director of the Digitalization Working Committee of the China Trademark Association (CTA)

Executive Director of the Big Data Application and Digital Services Working Committee of Guangdong Trademark Association (GTA)

Director of the Famous Trademark Protection Professional Committee of the Beijing Trademark Association (BJTA)

Expert of Guangdong Trademark Brand Guidance Demonstration Station

Expert of the Changsha Trademark and Brand Association

Member of the AI Big Data Professional Committee of Tsinghua Alumni Association

Member of the Standardization Committee of the China Trademark Association (CTA)

Member of the Artificial Intelligence Subcommittee of the Emerging Issues Committee of the International Trademark Association (INTA)

Member of the Intellectual Property Professional Committee of the China Case Law Research Association

Member of the Fashion Industry Legal Affairs Professional Committee of the Beijing Cultural and Entertainment Law Society

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Representative Cases

Editor-in-Chief of “Trademark Practice Guide” by Law Press China (published in September 2015, three consecutive editions), a bestseller in the field of trademarks.

Planning Editor of “Chinese Lawyer Case Record - Patent and Trademark Agency” by Law Press China.

Planning Editor of the “China Intellectual Property Enforcement Manual” by CCH Publishing Group, a Wolters Kluwer company.

As the founder and CEO of MOZLEN, ZHANG Rui has led the team to win the following awards.

2023：International Trademark Association (INTA) “the Winner of First Open Innovation Challenge (Startup)” – MOZLEN;

2023：the Excellence Award in the "AI Big Data Angel Group" of the 8th Tsinghua Alumni Innovation Competition Finals – MOZLEN 

2022：China National Intellectual Property Administration (CNIPA) “Excellent Case of Trademark Brand Construction” - MOZLEN AI Trademark Search and Management Platform 

2021：Wolters Kluwer “China Golden Line Legal Technology Product Award” – MOZLEN Cloud 

2020：China Trademark Association (CTA) “Brand Building Contribution Award” - MOZLEN 

2020：China IP Magazine “China Emerging IP Service Teams” – MOZLEN 

As a founding partner of TISIZE & PARTNER, ZHANG Rui has led the trademark team to win the following awards.

2022：Excellent Trademark Agency of China Trademark Association 

2021：Top 10 Trademark Litigation Cases of Beijing Trademark Association 

2020：Top 10 New Trademark Litigation Agency for Intellectual Property in China 

2020：Excellent Trademark Agency Cases of China Trademark Association (2018-2020) 

2018-2020：Excellent Trademark Agency of China Trademark Association 

2018：Top 10 Emerging Litigation Agency for Intellectual Property in China 

2017-2018：Excellent Trademark Agency Cases of China Trademark Association

2017-2018：Excellent Trademark Agency of China Trademark Association

2015-2016：Excellent Trademark Agency Cases of China Trademark Association

2016：Top 10 Intellectual Property Cases of the National Bar Association

2015：Twelve Typical Cases of Beijing Intellectual Property Court

As the founder and CEO of MOZLEN, ZHANG Rui has assisted the following notable clients in advancing digital transformation, helped government agencies complete trademark-related big data reports to provide data analysis support for government decision-making, and provided relevant training for international organizations.

Renowned Foreign Law Firms: Guided renowned international intellectual property law firms, including Baker McKenzie, Bird & Bird, Perkins Coie, and Rouse, in fully utilizing MOZLEN's trademark big data and AI retrieval tools to enhance the efficiency of their professional services.

Renowned Domestic Law Firms: Guided renowned domestic intellectual property law firms, including King & Wood Mallesons, CCPIT, Wanhuida, and Unitalen, in fully utilizing MOZLEN's trademark big data and AI retrieval tools to enhance the efficiency of their professional services.

Renowned Foreign Enterprises: Assisted renowned enterprises, including Melaleuca, VF Corporation, Unilever, BANDAI, PUMA, and Panasonic, in fully utilizing MOZLEN's trademark big data and management systems to achieve intelligent trademark management and complete their digital transformation.

Renowned Domestic Enterprises: Assisted renowned enterprises, including Alibaba, MINISO, Kuaishou, TikTok, and China Mobile, in fully utilizing MOZLEN’s trademark big data and management systems to achieve intelligent trademark management and complete their digital transformation.

China National Intellectual Property Administration (CNIPA): Participated in public training on the intellectual property database in July 2024 and completed the “China Geographical Indication Protection Development Report” based on MOZLEN's trademark big data for the CNIPA.

China Trademark Association (CTA): Undertook a trademark big data research project team and completed the “Trademark Big Data Research Report” for the CTA.

Beijing Intellectual Property Office: Completed the “Beijing Trademark Brand Development Statistics Report” and the “Beijing Key Industry Trademark Brand Development Statistics Report” based on MOZLEN's trademark big data.

Shanghai Intellectual Property Office: Conducted thematic training on the “Application of Big Data and AI in Regional Trademark Supervision” for over 80 trademark brand guidance stations in Shanghai.

Guangdong Trademark Association: Released the “Guangdong Province Trademark Brand Development Index Report” providing big data analysis support for regional brand development.

Law School of Peking University: Conducted thematic training on “Intelligent Application of Trademark Big Data” at a forum.

Northwest University of Political Science and Law: Conducted thematic training on “Trademark Information Search and Utilization” for university students.

World Intellectual Property Organization (WIPO): Conducted thematic training on “The Role of Data and AI in Trademark Administration” for WIPO members in 2024.

International Trademark Association (INTA): Delivered a keynote speech on “The Role of Data and AI in Search, Risk Monitoring and Judging Similarity” at the International Trademark Annual Meeting in 2024.

As a lawyer, ZHANG Rui has represented the following notable clients worldwide in typical cases.

3M Company: Trademark infringement investigations.

Hertz Corporation: Trademark infringement investigations and domain name dispute resolution.

BMW: Trademark opposition and dispute cases, trademark protection and infringement litigation, recognition of BMW as a well-known trademark by the State Administration for Industry and Commerce, and multiple infringement cases awarded top intellectual property litigation cases.

Armani: Overall planning and coordination for trademark matters, including protection, domain name disputes, online rights protection, and infringement lawsuits.
Vibram: Trademark protection actions, including online protection actions and filing complaints to Alibaba and Taobao.

Velux: Trademark infringement investigations, online complaints, and domain name dispute cases.

Sony: Trademark infringement investigations.
Phoenix TV and Phoenix Network v. Phoenix Jiayi (Beijing) Cultural Media Co., Ltd. (Phoenix News Agency): Trademark infringement and unfair competition case, awarded Top Ten Trademark Litigation Cases by the Beijing Trademark Association in 2021.

Youku v. Youku Payment: Trademark infringement and unfair competition case, awarded Excellent Trademark Case by the China Trademark Association and Top Ten Intellectual Property Cases by the National Bar Association in 2016.

People's Government of Shennongjia v. Jiangxi Runtian Beverage Co., Ltd.: Trademark invalidation and administrative litigation, awarded one of the 12 Typical Cases on the first anniversarPeople's Government of Shennongjia v. Jiangxi Runtian Beverage Co., Ltd.: Trademark invalidy of the Beijing Intellectual Property Law in 2015.

Youku Tudou Group: Administrative review recognition of the well-known trademark "Youku YOUKU" and judicial recognition by the Beijing Intellectual Property

Youku Tudou Group: Retrieval of registered domain name youkutudou.com through WIPO arbitration.

Youku Tudou Group: Trademark applications, reexaminations, objections, and invalidation declarations.

Phoenix Network and Phoenix TV: Retrieval of registered domain name ifengdai.com through WIPO arbitration.

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Working Languages

Mandarin and English